Dear Customer Service,
I understand that when trying to
get new customers you offer special promotions to draw customers in. I am in no way saying this is a bad thing but
you are creating a huge problem. While
you are offering your promotions is everyone else. For every NEW customer you draw in you have
to ask yourself, how MANY are you losing? Why are you losing customers? Simple
answer, you are screwing them over.
If you have a customer who has been
with you for 2 plus years, I would call them a loyal customer, regardless if
they have a contract or not. They make
their payments every month, they don’t cause any problems, they don’t ask for
something every few moths. THESE are the customers you decide you want to screw
over.
Customer:
Can I have an upgrade? You: Suuuuure,
just pay full price for the item. Discounts are for NEW customers only.
Customer:
My bill keeps increasing, can I get a break of some kind since I’ve been with
you for so long? You: Noooooo!!! But
here is a rate increase for you. Be sure to pay your increase bill on time.
Customer:
I’m paying out too much every month, I can’t afford to keep this service. You:
All the customer hears is crickets
chirping. I’m informing you that if you continue to treat your loyal customers like
second class customers then your competitors will soon have NEW customers.
Please offer your loyal customers rewards too.
Sincerely,
A
Loyal Customer
